Ani Petrova of The Fintech Marketing Hub reached out to interview Head of Content Joseph Bien-Kahn about Unifimoney's unconventional approach to marketing. As she writes:
"How can you make a pretty serious and complex business like fintech appear more humane and relatable? One of the most effective ways is to use humor or comedy in your marketing communications and advertising. As it taps into people's emotions, humor can make any subject more personal and engaging.
A great example of a fintech using comedy in its advertising and branding efforts is the US-based start-up Unifimoney. Instead of playing it safe and following the trends, Unifimoney decided to be bold and poke at the big incumbents in an authentic and direct way, with comedy."
Read the whole interview on The Fintech Marketing Hub: https://www.fintechmarketinghub.com/post/unifimoney-and-the-power-of-humor-in-fintech-marketing
And check out the Unifimoney YouTube to see the Big Brand Bank spots from the Stocktual video team: https://www.youtube.com/channel/UC5vjRY2z_sRP1QS5kwhhlHQ
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The above does NOT constitute an offer, solicitation of an offer, nor advice to buy or sell specific securities. The opinions listed above are not the opinions of Unifimoney Inc. or Unifimoney RIA, Inc. but represent the opinions of independent contributors. These contributors may or may not hold positions in the stocks discussed. Investors should always independently research any stocks listed and form their own opinions, while recognizing that any investments made may lose value, are not bank guaranteed and are not FDIC insured.