Unifimoney Secures Seed+ Investment from Shop Your Way to Empower Community Banks and Credit Unions

Unifimoney team member Ben
Ben Soppit

SAN FRANCISCO and CHICAGO, Feb. 16, 2022 /PRNewswire/ -- Today, Unifimoney Inc., a turnkey digital wealth management platform for Community Banks and Credit Unions, announced a strategic investment from Shop Your Way®, a leading loyalty and credit card platform.

With millions of members, who spend more than $9 billion and earn $50 million of rewards annually, Shop Your Way (SYW) brings substantial economies of scale, infrastructure and resources to Unifimoney's platform. Moreover, with the latest round of growth capital, Unifimoney will rapidly and materially innovate their service offering, further extending Unifimoney's turnkey digital wealth management solution for Community Banks and Credit Unions.

"The strategic relationship with Shop Your Way will help fuel the next wave of innovation while extending our services to more Community Banks and Credit Unions. This is huge for our Banking partners, giving their customers access to a broader range of services as part of a compelling and unique one-stop shop for digital wealth management," said Ben Soppitt, Co-Founder and CEO of Unifimoney.

As part of the investment, the two companies plan to collaborate to create a suite of new services for Shop Your Way members and Unifimoney customers – starting with rewards integration that will allow Shop Your Way members to redeem their points to purchase investable assets, including over 70 cryptocurrencies, thousands of equities, exchange-traded funds (ETFs) and precious metals.

"Investing in and collaborating with Unifimoney accelerates our mission to deliver value, choice, and convenience for both our Partners and our Members." said B.J. Naedele, President and Chief Commercial Officer of Shop Your Way. "We have a unique opportunity to serve our Members with the innovative Unifimoney wealth management solution, while also leveraging our leading loyalty and credit platforms to help drive material value to the Community Banks and Credit Unions operating where our members live, work, and play."

About Unifimoney
Unifimoney is a multi-asset turnkey digital wealth management platform that serves Community Banks and Credit Unions to enable them to offer compelling investment services to their customers. The Unifimoney platform today includes both passive and active investing in traditional equities and ETF's. Over 70 cryptocurrencies and precious metals including gold, silver and platinum. Unifimoney RIA, a wholly owned subsidiary of Unifimoney Inc. is a SEC registered RIA.  Unifimoney is part of the ICBA 2022 ThinkTech Accelerator Program.

www.unifimoney.com

About Shop Your Way
Shop Your Way® ("SYW") is a high-growth FinTech and e-Commerce enablement platform that leverages a proprietary technology infrastructure to service some of the largest and most innovative brands in America. SYW powers multiple business and consumer services, including the SYW Mastercard and SYW Rewards, along with several mobile apps. With an expansive and growing Partner Network, SYW has established itself as a leading payments platform with a best-in-class transaction gateway, designed for scale.

https://business.syw.com/

SOURCE Unifimoney

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Investing involves risk, including possible loss of principal. Investment advisory services are provided by Unifimoney RIA QOZB, LLC, an SEC-registered investment advisor. For important information and disclosures relating to the robo-investment account, visit https://www.unifimoney.com/legal.

Bank Products: The bank omnibus account is provided by First Fidelity Bank (FFB) and the account is FDIC insured.

Brokerage account services are offered through Apex Clearing and Custody, Inc. ("Apex"), a registered broker dealer, member of FINRA and SIPC. Your cash and investments are protected by SIPC up to $500,000, with a limit of $250,000 for cash. Deposits at Apex are NOT deposits or other obligations of and are NOT guaranteed by First Fidelity Bank. Not FDIC insured-May lose value.

Digital Asset Products: Investing in digital assets involves risk, including risk of loss. Digital assets are highly volatile, can become illiquid at any time, and is for investors with a high-risk tolerance. Investors in digital assets could lose the entire value of their investment. Custody and trading of digital assets are provided by Gemini Trust Company, a New York State-chartered limited liability trust company. Digital assets are not insured by the Federal Deposit Insurance Corporation or the Securities Investor Protection Corporation (“SIPC”)." and is NOT a deposit or other obligation of FFB Bank

Precious Metal Products: Precious Metal trading is offered through GBI, a New-York-based precious metals dealer. Deposits at GBI are NOT deposits or other obligations of and are NOT guaranteed by First Fidelity Bank NOT FDIC insured.

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• You must be a Shop Your Way member to be eligible for this promotion. Membership is free. Sign up here.
• Must be a new Unifimoney customer and pass KYC (verification) processes for all partners to be issued an account.
• Existing Unifimoney customers are not eligible at this time.
• You must fund your account using Astra and/or P2P transfer.
• Users must hold at least $100 initial funding, at least $100 in crypto, at least $100 in metals, and at least $100 in equities in their account for more than 60 days.
• All missions must be completed within 30 days after account registration and before the offer expires.


**Terms and Conditions of the Shop Your Way Missions Promo. Offer only available to users who have previously created an account with Shop Your Way. Offer only available to US residents (excluding residents of Hawaii). Limited time offer. Promotion begins on PLACEHOLDER and may end any time at the discretion of Unifimoney. Offer not available to new users who were not referred to Unifimoney through the Shop Your Way referral program. Offer not available if a Unifimoney account was previously opened using the same(or different) contact information. Limitations exist on max payout per user at the discretion of Unifimoney. Rewards will be recognized on a mission-by-mission completion basis. First Mission must be completed before an account is credited with a reward. Eligible customers must complete all missions in order to receive the max reward. Max payout requires the opening of an account,  funding of said account, and completion of all Missions set forth by Unifimoney Inc. before the end of the promotional period. The promotional period is determined at the sole discretion of Unifimoney. Unifimoney may update the terms and conditions for eligibility at any time. Rewards distribution will be in Gemini dollars (GUSD) and credited, if applicable, to your Unifimoney cryptocurrency account and is tradable only within the Unifimoney app. Reward recipients are able to convert GUSD to BTC immediately. Conversion of GUSD to Cash may take two or more days to reflect. No refunds are available. Users may contact Unifimoney at appsupport@unifi.money with further questions.
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• You must be a Shop Your Way member to be eligible for this promotion. Membership is free. Sign up here.
• Must be a new Unifimoney customer and pass KYC (verification) processes for all partners to be issued an account.
• Existing Unifimoney customers are not eligible at this time.
• You must fund your account using Astra and/or P2P transfer.
• Users must hold at least $100 initial funding, at least $100 in crypto, at least $100 in metals, and at least $100 in equities in their account for more than 60 days.
• All missions must be completed within 30 days after account registration and before the offer expires.


**Terms and Conditions of the Shop Your Way Missions Promo. Offer only available to users who have previously created an account with Shop Your Way. Offer only available to US residents (excluding residents of Hawaii). Limited time offer. Promotion begins on PLACEHOLDER and may end any time at the discretion of Unifimoney. Offer not available to new users who were not referred to Unifimoney through the Shop Your Way referral program. Offer not available if a Unifimoney account was previously opened using the same(or different) contact information. Limitations exist on max payout per user at the discretion of Unifimoney. Rewards will be recognized on a mission-by-mission completion basis. First Mission must be completed before an account is credited with a reward. Eligible customers must complete all missions in order to receive the max reward. Max payout requires the opening of an account,  funding of said account, and completion of all Missions set forth by Unifimoney Inc. before the end of the promotional period. The promotional period is determined at the sole discretion of Unifimoney. Unifimoney may update the terms and conditions for eligibility at any time. Rewards distribution will be in Gemini dollars (GUSD) and credited, if applicable, to your Unifimoney cryptocurrency account and is tradable only within the Unifimoney app. Reward recipients are able to convert GUSD to BTC immediately. Conversion of GUSD to Cash may take two or more days to reflect. No refunds are available. Users may contact Unifimoney at appsupport@unifi.money with further questions.
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