Self-Managed Investing

Self-Directed Investing That Keeps Assets In-House

Enable $0 commission online trading of U.S. listed stocks and ETFs (other fees may apply) through your institution, strengthening engagement and preventing asset migration to third-party apps.

Your partner in digital wealth management

What Your Account Holders Can Do

Unifimoney’s Self-Managed Investing solution enables your account holders to take direct control of their investment decisions while keeping investments and assets connected to your institution.

Build and Manage Custom Portfolios

Create and manage personalized investment portfolios using U.S. equities, ETFs, and ADRs (American Depository Receipts).

Trade with $0 Online Commissions

Execute commission-free trades, removing traditional cost barriers and supporting broader participation.

Invest with Fractional Shares

Invest in fractional shares in real time, enabling participation with smaller starting amounts and gradual portfolio growth.

Access Curated Investment Themes

Explore future-focused sectors through 12 curated Investment Themes, including AI and semiconductors, clean energy, digital health, biotech, SaaS, and financial innovation.*
* Investment themes are educational groupings and are not investment recommendations.

Make Independent Investment Decisions

Maintain full control over what to buy and when to trade, supporting hands-on investing preferences.

Start Investing with Just $5

Invest in fractional or full shares with as little as $5, giving your customers flexibility to participate at their own pace.

Where Growth and Retention Converge

Retain Investment Activity and Assets: Keep trading and assets inside your institution — not external apps.
Attract Digitally Engaged Customers and Members: Win younger, hands-on investors who expect built-in self-directed investing.
Expand Financial Engagement Without Advisory Overhead: Offer self-directed investing without building an in-house brokerage.
Create New Non-Interest Revenue Opportunities: Generate scalable trading revenue within a compliant model.

Investments in securities through the Unifimoney Tech QOZB, LLC and Unifimoney RIA QOZB, LLC account are:
Not FDIC Insured | May Lose Value | No Bank Guarantee

Frequently asked user questions

How does self-directed investing work?

What determines how much I can invest?

When are funds available after a sale?

What securities are available for self-directed investing?

Is crypto trading available?

Why are some shares and ETF’s not available to trade?